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Meet Axel
Under the bows of Delamere Forest, in the heart of Cheshire, lives a Mastiff named Axel. He is the inspiration for everything we do.
Alongside our unique 'Elixir' we're working on lots of new, innovative and natural pet products. The kind of products we know Axel would love, so we're confident your dog will too!
We promise to leave no stone unturned when it comes to sourcing and using the very best ingredients for your four-legged family member.
From Axel. With Love.
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Our Story
Axel's Elixir is a pet wellness brand born out of the love that one pet owner has for his dogs, embarking on a quest to create a range of 100% natural products to help ensure their health and happiness.
At Axel's Elixir we're passionate about pet wellbeing and our mission is to harness the power of nature to support your dog's joint, skin, coat, digestive and immune health, through our signature bone broth recipe
![Overhead photo of a selection of freshy-cut animal bones in a large silver pan sprinkled with a variety of herbs.](http://www.axelselixir.com/cdn/shop/files/Raw_Ingredients_in_Pan.png?v=1723637881&width=1500)
Quality
Our signature recipe is carefully hand-crafted,
using only the finest organic and high welfare UK-sourced ingredients. You won’t find a single artificial flavour, colour or preservative in sight!
Fortified with natural herbs, seaweeds and a splash of delicious apple cider vinegar, our unique recipe is loved by pet owners (and their pets!) across the UK, with the reviews speaking for themselves.
Our Happy Bones are frozen immediately to lock in the flavour and nutrition without the need for any synthetic preservatives.
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Sustainability
When we started Axel’s Elixir we wanted to ensure that sustainability was one of our core values. There's no 'green washing' here!
All of our product packaging is suitable for domestic recycling, including our paper sleeves, plastic tray and film lid.
Even our delivery packaging is recyclable, from our recycled plastic delivery bags to our WoolCool insulated lining, which is domestically compostable.